Location: Yanqi Lake, Beijing
Scale: Current area 21 km2
Client: Beijing Enterprises Group
The consulting project clarified the scope of positioning and planning for the development of this area as well as balancing the budget after thorough communication with the client.
The area was positioned as The World’s Conference Venue, The World’s Yanqi Lake after benchmarking similar cases. To catch the opportunities in international summits/conference venue industry and tourism industry, the area was designed to be a multifunctional, high-profile and environmentally friendly location for both global conferences and vacation.
According to that, four functional parts were set: five-star hotel site, resorts in mountains, international conference venue site and cultural and creative industry site. Other than that, five operational models and three business models were offered to the client.
◎ integration of research, consultancy, management and marketing
◎ comprehensive consultancy covering regional development, old city renovation, community construction, and project development
◎ focusing on customers’ requirements and market changes
◎ analyzing the cross-boundary market and market segmentation
◎ providing customers with strategic suggestions on enhancing real estate value