Location: Kaili, Guizhou
Size: with a floor space of some 196,000 sq m
Client: Maotai Agriculture Development Company
Project Summary:
The client wanted to make Maotai fruit drinks the best choice for the elite group in China who care a lot about health. After a range of market research and ananlysis on blueberry, juice and other fruit beverage as well as liqueur, we reached the conclusion that the target customer segement should be expanded to a new elite group, and the product should be designed as a eco-agricultural park with a focus on experience.
Shanghai Chengdao Properties Consultancy (CDC) mainly engages in research, consultancy, project management, as well as sales and marketing. Its projects cover a wide range of categories, including region development, old town regeneration and community building, as well as land development. With a think tank made up of prominent talent from top universities in China and a global knowledge sharing system, CDC offers customized services and solutions appealing to niche markets and various demands from the client.
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